Design sees marketing employment pay gap drop

genderpayAn important indicator of the health of the design sector came out today with the publication of the Marketing Week annual Salary survey. According to London based UK industry magazine Marketing Week, there has been a reduction in average pay between men and women in marketing employment during the last year.

Men still get paid an average 21% more than women, this is a difference of £8,416 per year. In further bad news for the marketing sector, the average salary for male marketers across all levels has fallen to £47,569, a massive 15% reduction on the 2014 salary. The average pay for women remains flat at £39,153.

The research suggests that there is set to be more movement in the marketing industry in 2015 as the economy recovery continues, with pay consistently cited as a primary reason for people to begin searching for new jobs. This means that marketing pay is predicted to increase as companies look to retain staff.

The Marketing Week Annual Salary Survey also shows that 60 per cent of marketers in employment believe staffing levels at their company will increase in 2015, while 37 % noted a rise last year.

This ties in with a separate study by recruitment firm EMR that suggests 44 % of marketers anticipate a rise in numbers thanks to improved profitability at their business.Another study by recruitment consultancy Robert Walters predicts that marketing salaries could increase by up to 20 % this year as a result of a more buoyant job market.

MarketingWeek_134826Considering the average salary for a marketing director or head of marketing remained relatively static at £70,215, according to Marketing Week’s study, this would be a considerable jump. Some marketers have decided to go solo and start their own new marketing agency specialising in website management, creative writing, advertising, through the line campaigns or their marketing area of choice.

These findings are more in line with recruiter Reed’s analysis of the market, which suggests that the average marketing director salary is down £7,550 to £75,802.

Marketing covers a wide range of work from client-side marketing positions through to marketing agencies. These often include specialists in web design , SEO, online marketing and social media as well traditional graphic design, copywriting and advertising disciplines.

Marketing disciplines such as web design are still traditionally seen as male dominated, with men outnumbering women web designers throughout London and the UK. Web design is also a line of work that people can do from home, meaning it should be something people can integrate with running a family and additional work. With commuter areas such as Essex and Hertfordshire seeing more people turning away from working in London, a rise in women working in web design in Essex is to be expected over the coming years.

Gender pay is an issue that is increasingly under the spotlight for all firms in the marketing and online marketing sector. Should female employees find a case where they are discriminated against, they may seek legal advice and look to an employment tribunal. They could search for a prominent employment law solicitor in London to advise whether they have a case and are due compensation.

Loft Conversion Clapham

Loft Conversions Clapham

AN OLD optical works in Clapham may not be the top place you ‘d check out to uncover an emerging trend. But Macaulay Walk, a collection of new homes by designer Grainger, is transforming the site into Manhattanstyle loft conversions, bringing London’s love affair with New York housing south of the river.

Situated in Clapham Old Town, the site dates back to 1891 when it was popular to locals as Ross Optical Works. Now, prize-winning Assael Architects and interior specialists MMM Architects have created 84 one, two and three room homes ranging from heritage conversion homes to houses to small offices, with 4 penthouses likewise in the pipeline.

The development blends the old with the brand-new, successfully managing to maintain a conventional, period feel, with initial ornamental brickwork and Victorian ironwork, while infusing it with modern Manhattan design utilizing the high ceilings and large windows to flood the properties with natural light.

MMM Architects was formerly the internal architect for the Manhattan Loft Corporation, bringing an unique “upside down” design to the homes; anticipate to sleep downstairs and cook upstairs.

Keeping the heritage of the site while constructing houses that would attract contemporary Londoners was a fine balancing act for the designer. “It’s a hugely vital historical site for the regional neighborhood,” says Mark Woodrow, development director at Grainger, “so it was essential for us to guarantee we retained the structure’s original character and functions to maintain the regional heritage and match the surrounding architecture.”.

Clapham Old Town is an ultimate London village with a range of independent shops, dining establishments, bars and a regular food lover haven in Venn Street Market. The new houses are also next to Clapham Common, which boasts over 200 acres of green space. Getting to work shouldn’t be a trouble either with the Northern Line only a five minute walk away.
It is fairly unusual for loft conversions to be the main feature of new house development. Loft conversions by loft conversion specialists are usually a method to enhance lodging location for a family at lower expense than moving residence. Possibly the central place in London has been connected with this interesting development. We are more used to loft conversions St Albans than loft Conversions in central London. Publicity for the new developments will range from the use of leaflet distributors London to the use of the Internet and computers.

First Page of Google | Why and How

Top Page Positioning on Google– Why and How

More than 80 % of Internet searchers make use of Google and 95 % look no further than the top results page. If your website is not on the leading page of Google for the services, products or information you offer, you are missing a wonderful opportunity. Your website need to be central to your marketing. Website development and search engine optimisation have been revealed to offer the highest ROI of all the advertising alternatives.

Keywords and Keyword Research

A keyword is a word or phrase keyed into a search box when trying to find info. Keyword research seeks to discover the very best keywords your website need to target for leading page positioning on Google. There is a balance between appropriate search volumes (number of searches per month) and achievability. There is no point in being in top position for a keyword that nobody is searching for or targeting a keyword with thousands of month-to-month searches if top page positioning is out of reach for your website.

The Google Keyword Planner is a free device that shows the average variety of monthly searches on Google for keywords. The Planner also recommends associated keywords you might think about.

Relevance and Reputation

Leading page positioning on Google relies on relevance and reputation. Relevance is identified by the words used in the visible text on the web page and in the underlying coding. Synonyms and associated keywords add to relevancy. Incoming links from other web sites act like votes conveying reputation to webpages and sites. They also add to relevance by their anchor (linking) text.
The reputation of a web page is figured out by the summated value of the incoming links to the website and to the website in general – website reputation/domain authority. Total Page Reputation consists of the PageRank of the webpage and its associated HomePage PageRank. Reputation is more important than relevance. You may have the most appropriate webpage on a subject / keyword but without sufficient reputation you will not reach the desired first page of Google.
PageRank is Google’s indicator of the reputation it offers to websites. Website reputation is finest stood for by the PageRank of the HomePage. There is evidence that Google gives a positioning boost to HomePages that are contending for keywords. This implies you should utilize your HomePage as your trump card.

accountants-london-serial-tprsKeyword difficulty is a measure of the strength of the leading contending websites for a keyword. The author has developed a complimentary method that identifies keyword difficulty by averaging the Total Page Reputations of the web pages currently on the leading Google results page for keywords. Averaged Total Page Reputations for keywords remain incredibly stable over numerous years.

Accountant in London has consistently higher averaged Total Page Reputation that accountant in Chelmsford. A new accountant in Chingford, North London would be best advised to target Accountant Chingford than Accountant London. Similarly, family law solicitors in Hendon should target solicitors in Hendon rather than solicitors in London.

Fresh Content

At one time, optimising webpages and acquiring quality links with keywords in the anchor text were usually adequate to accomplish SEO success for even medium difficulty keywords. Google is progressively looking for evidence of continuing website development meanings fresh appropriate quality content. The most convenient means to do this is with a blog site. You have to write a new post a few times most weeks on news within your field showing your knowledge.

Successful SEO

Search engine optimisation (SEO) is the ability of attaining top page positioning of a website on the search engines for targeted keywords to bring in new prospects and customers. Accomplishing leading page positioning on Google for your target keywords these days needs an all-round technique. There is no magic program that can achieve it. Focusing on one aspect, whether it be quality pages, link acquisition or blogging no longer works. On-going effort is needed to improve discussion, quality of material, supply fresh content, evaluation keyword research and obtain links to succeed of Google and remain there.

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